A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.
Today I’m speaking with Lindsay Madsen, owner of Little Otter Press. Madsen is a writer, business developer, and mother to four young children. She recently funded a Kickstarter Crowdfunding Campaign for approx. $9k USD for the first print run of her book, The Lovely Haze of Baby Days.
Tell us about your business. How do you help expecting or new moms?
In January 2021, I launched my first board book, The Lovely Haze of Baby Days - to show love and support for a new & expectant moms. The Lovely Haze of Baby Days is a playful tribute to the chaos of motherhood and life with babies.
I wrote it to remind moms they aren't alone using soothing rhymes and relatable moments, that are sure to entertain little eyes and ears too! I wanted to create a beautifully illustrated board book that would truly captures the tender love and messy reality of mom-life.
This honest, funny, and sweet little book is a symbol of solidarity for overwhelmed moms with babies and toddlers. As a twin mom who knows that every mom experiences many of the same pressures/stress points, I made sure this book celebrates diversity, twins/multiples, and the importance of the motherhood community from baby's bookshelf. The Lovely Haze of Baby Days launched on Kindle January 13th, 2021. Hard copies are also in stock.
What makes you unique as a mom & business owner?
I am a Canadian mom living abroad with my 4 little ones, including 16 month old identical twin girls, all born within 5 year.
I am a Business Developer focused on Health Innovation, and I've rediscovered the power of words in my post partum struggles. I hope that the publications I make will be a support for maternal mental health, and put something beautiful into the world.
What's the hardest part of running your business and being a mom?
Juggling the demands of a busy household and small kids while pursing my passions in the publishing space.
What is one "messy" thing about being a mom/biz owner that you would never share in public?
How frequently I look like a DISASTER (messy hair, sweatpants, various food spills...) while trying to be professional in my business.
What's your favorite thing about being a mom/biz owner?
What advice and words of encouragement would you give to expecting or new moms?
When you find something in this world that lights you up, and that you'd rather be working on MORE than watching Netflix, cling to it. Nurture it. Never let it go.
How has motherhood changed you?
I am a different human. My priorities have changed, and I realize how much of my decisions were made with a self-centered focus. Having children made me more sensitive and vulnerable, while simultaneously becoming invincible. It has been a magical paradox of change that I have loved.
What is one toy, item, product, book, resource, podcast that you would recommend to a new or expecting mom?
Podcast: The Birth Hour (this was especially useful for me as a twin mom, feeling lost and alone), Dear Mama Project (a beautiful tribute to motherhood and matrescence… this has been eye opening for me about the changes that happen in a woman as she shifts through motherhood).
About Lindsay Madsen
Lindsay Madsen is originally from southwestern Ontario. She currently lives with her family in the Danish countryside where they explore, go on adventures, and thrive in their everyday chaos.
Find Lindsay Madsen: