Prenatal and Postpartum Yoga and Self-Care by Michelle Goitia, Founder of JC Bump and Baby

A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.

Today I’m speaking with Michelle Goitia, owner of JC Bump and Baby, who has dedicated herself to teaching prenatal and postpartum yoga, leading self-care workshops and offering her support and guidance for pregnancy and motherhood.

Motherhood is such a life changing experience. While everyone is usually focused on the baby, the mother goes through a huge transformation. Having support and understanding from others is crucial in those first months (and beyond!). I love the work that Michelle is doing to help new mothers learn more about themselves and navigate the highs and lows that women face during pregnancy as well as postpartum. 

Tell us about your business? And how do you help expecting or new moms?

JC Bump and Baby offers support through yoga, labor/birth workshops and support groups. We provide guidance for women at every stage of motherhood.

What makes you unique as a mom & business owner?

My kids are older, 22 and 17, so I can offer guidance for moms that I have experienced. Empowering women with knowledge and support. Guiding them to trust their instincts instead of all that they see on Social Media. Bringing them back to the basics of motherhood.

What's the hardest part of running your business and being a mom?

Managing my time. Its easy to always keep working on the business.

What is one "messy" thing about being a mom/biz owner that you would never share in public?

That I suffer from anxiety and am not always so even keeled as one might think.

What's your favorite thing about being a mom/biz owner?

I left the corporate world when my son was 5 and my daughter was 10 - although I missed some time, being around for them now after school to pick them up and take them to activities was truly a highlight of their lives and mine.

Why did you start your business?

My passion for supporting pregnant women and new mothers.

What advice and words of encouragement would you give to expecting or new moms? 

Trust your instincts. You know better than anyone what your baby/kids need. Get away from reading and searching online for the answer. Read YOUR baby.

How has motherhood changed you?

I realized that I love to take care of my loved ones, my kids, husband, family, and friends.

What is one toy, item, product, book, resource, podcast that you would recommend to a new or expecting mom? 

Yoga/Birth/Babies with Deb Flashenberg Podcast

About Michelle Goitia

As a young girl growing up in New Mexico, Michelle found that riding horses gave her a sense of calm; a sense of calm that she later found on her yoga mat, as well. Michelle began practicing yoga in 2000, but since when her daughter was born in 1998, she had not yet discovered how yoga could enhance her pregnancy. Her son’s birth in 2003 was greatly impacted by the benefits of yoga as her pregnancy progressed. This contrast between her pregnancies is what inspired her to share her experience with other women. In doing this, she has dedicated herself to teaching prenatal & postpartum yoga, leading self-care workshops, and offering support and guidance for pregnancy and motherhood.

Find JC Bump and Baby Here:

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Diversifying Playrooms One Toy (Or Book) At A Time With Avani Sarkar of {Modi Toys}

A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.

Today I’m speaking with Avani Sarkar, co-founder of Modi Toys, who made the first-ever mantra-singing plush toys (super cute Ganesh and Hanuman plush toys you have seen on IG) inspired by their Indian culture. Her goal is to inspire appreciation for their culture onto future generations through these Indian toys, books and kits.

On Avani's website, their mission is clear " We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever." 

Whether you are looking for the perfect gift for your little one or looking for ways to diversify your playroom,  check out these interactive Indian inspired interactive plush toys and books.  And now, onto the interview with Avani!

What does your business do? How do you help expecting or new moms

I focus on reaching out to moms-to-be and new moms by sharing my love for our toys and books and what the meaning is behind our products.  In turn, mothers love to share these gifts with their children because it allows them to be immersed in our Indian culture in a fun and subtle way.

Why did you start your business? 

I started this business to create the type of toys I wish I could give to my kids. I wanted to spark curiosity into my children and other children about their Indian roots.

Even our logo is steeped deep in meaning. The parentheses denote the need for inclusion. It means we’re inserting ourselves into toy bins and book shelves as early influencers in your children’s development. The 'namaste' symbol signifies the respect we teach our kids towards our elders, culture and faith.

What advice would you give to expecting or new moms?

My number one advice would be to just take it one day at a time. Listen to advice from experts but only take from it what you want -- make it your own. 

How has motherhood changed you (if at all)?

Of course. Both... the #momguilt and stretch marks, have now become a permanent part of who I am. 

About Avani Sarkar

Avani spent over 15 years accumulating B2B marketing and brand-building experience at various corporations before bringing her expertise to Modi Toys. She is the co-founder of Modi Toys and the makers of the first-ever mantra-singing plush toys inspired by their Indian culture. 

Find Modi Toys Here:

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