Diversifying Playrooms One Toy (Or Book) At A Time With Avani Sarkar of {Modi Toys}

Posted by Mary Clavieres on

A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.

Today I’m speaking with Avani Sarkar, co-founder of Modi Toys, who made the first-ever mantra-singing plush toys (super cute Ganesh and Hanuman plush toys you have seen on IG) inspired by their Indian culture. Her goal is to inspire appreciation for their culture onto future generations through these Indian toys, books and kits.

On Avani's website, their mission is clear " We want to create a (modi)fied version of what you and your kids already know and love. By introducing these toys at an early age, we hope to spark curiosity about their culture. The gift of knowledge may last a day, but the gift of wonder lasts forever." 

Whether you are looking for the perfect gift for your little one or looking for ways to diversify your playroom,  check out these interactive Indian inspired interactive plush toys and books.  And now, onto the interview with Avani!

What does your business do? How do you help expecting or new moms

I focus on reaching out to moms-to-be and new moms by sharing my love for our toys and books and what the meaning is behind our products.  In turn, mothers love to share these gifts with their children because it allows them to be immersed in our Indian culture in a fun and subtle way.

Why did you start your business? 

I started this business to create the type of toys I wish I could give to my kids. I wanted to spark curiosity into my children and other children about their Indian roots.

Even our logo is steeped deep in meaning. The parentheses denote the need for inclusion. It means we’re inserting ourselves into toy bins and book shelves as early influencers in your children’s development. The 'namaste' symbol signifies the respect we teach our kids towards our elders, culture and faith.

What advice would you give to expecting or new moms?

My number one advice would be to just take it one day at a time. Listen to advice from experts but only take from it what you want -- make it your own. 

How has motherhood changed you (if at all)?

Of course. Both... the #momguilt and stretch marks, have now become a permanent part of who I am. 

About Avani Sarkar

Avani spent over 15 years accumulating B2B marketing and brand-building experience at various corporations before bringing her expertise to Modi Toys. She is the co-founder of Modi Toys and the makers of the first-ever mantra-singing plush toys inspired by their Indian culture. 

Find Modi Toys Here:




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