Bella Ballerina - An Interview with Natalie Perkins

Posted by Mary Clavieres on

A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.

Today I’m speaking with Natalie Perkins, owner of Bella Ballerina. Natalie is  Founder and CEO of Bella Ballerina. She grew the concept for the storybook themed boutique dance studios out of a need in the marketplace when her own daughter was a toddler back in 2011. 

Tell us about your business. How do you help expecting or new moms?

Too often new moms find themselves dreading returning to a 9-5 job and yet can’t find something that fits within the needs of their ever changing family. Flexible, profitable ventures are difficult to come by as “work from home” opportunities typically don’t yield the kind of salary replacement women are searching for.

Bella ballerina not only gives new moms an activity to enroll their child in, but also provides studio ownership opportunities for women who crave an entrepreneurial experience with unending support and guidance, so that they can be a mom first and a business owner simultaneously.

What makes you unique as a mom & business owner?

My company has grown and changed as my family needs have changed. That concept is something we’ve woven into the fabric of our business so that other mom studio owners can enjoy the same benefit.

What's the hardest part of running your business and being a mom?

At times I’ve felt torn, but not for the reason you’d think. Most women feel torn because they’d rather be at home with their family and a job that’s required of them is taking away that ability. I feel torn because I love what I do so much, I wish there was more time in a day to work at it! My family plays a big part in growing this business so family time and business time can often be one in the same, not competing aspects of my life.

What is one "messy" thing about being a mom/biz owner that you would never share in public?

It’s not glamorous - like a lot. When your kids are little you’re still wiping boogers and updating your website at the same time. You still feel stress but now equally for two different things in your life.

What's your favorite thing about being a mom/biz owner?

Ultimate flexibility - I’ve never had to say no to something I wanted to attend for my child. I’ve always had ample time at the holidays to do all of the family things I used to have to spend all of my vacation days on, and having no ceiling to my income is pretty great too.

What advice and words of encouragement would you give to expecting or new moms? 

Don’t expect the world to be forgiving or flexible. You have to create that flexibility for yourself.
It’s really unfortunate that more companies haven’t found a way to be gentle to new moms and give them the room they need for their new families when so much falls on their shoulders. That’s the reason women need to be creating these opportunities for others.

How has motherhood changed you?

It’s made me more flexible. I used to see things a little more black and white and be less understanding but with every phase of your child’s growth you learn lessons that are also applied in other areas of your life. It’s the ultimate learning experience!

What is one toy, item, product, book, resource, podcast that you would recommend to a new or expecting mom? 

I love the Shameless Mom Podcast!!!! It covers so many amazing topics and gives such great advice! I also love women’s stories on How I Built This because every mom entrepreneur has a story that involves their family and I think that’s important for more people to hear!

About Natalie Perkins

Natalie Perkins, Founder and CEO of Bella Ballerina grew the concept for the storybook themed boutique dance studios out of a need in the marketplace when her own daughter was a toddler back in 2011.

Since the opening of her first studio, Bella Ballerina has grown to multiple corporate locations, franchised locations, the creation of a private label dancewear line, and online coaching and consulting that have helped hundreds of studios level up the way they do business.

The Bella Ballerina family of brands has become a trusted resource in the industry and is synonymous with pairing passion, profits and potential for family owned studios everywhere!

Find Natalie Perkins:


Facebook: bellaballerinastudios

Instagram: @bellaballerinastudios

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