A new interview in the Mommin' It Business Series is here! Featuring mom owned businesses that support pregnant and new moms.
Today I’m speaking with Natalie Perkins, owner of Bella Ballerina. Natalie is Founder and CEO of Bella Ballerina. She grew the concept for the storybook themed boutique dance studios out of a need in the marketplace when her own daughter was a toddler back in 2011.
Tell us about your business. How do you help expecting or new moms?
Too often new moms find themselves dreading returning to a 9-5 job and yet can’t find something that fits within the needs of their ever changing family. Flexible, profitable ventures are difficult to come by as “work from home” opportunities typically don’t yield the kind of salary replacement women are searching for.
Bella ballerina not only gives new moms an activity to enroll their child in, but also provides studio ownership opportunities for women who crave an entrepreneurial experience with unending support and guidance, so that they can be a mom first and a business owner simultaneously.
What makes you unique as a mom & business owner?
My company has grown and changed as my family needs have changed. That concept is something we’ve woven into the fabric of our business so that other mom studio owners can enjoy the same benefit.
What's the hardest part of running your business and being a mom?
At times I’ve felt torn, but not for the reason you’d think. Most women feel torn because they’d rather be at home with their family and a job that’s required of them is taking away that ability. I feel torn because I love what I do so much, I wish there was more time in a day to work at it! My family plays a big part in growing this business so family time and business time can often be one in the same, not competing aspects of my life.
What is one "messy" thing about being a mom/biz owner that you would never share in public?
What's your favorite thing about being a mom/biz owner?
What advice and words of encouragement would you give to expecting or new moms?
How has motherhood changed you?
What is one toy, item, product, book, resource, podcast that you would recommend to a new or expecting mom?
About Natalie Perkins
Natalie Perkins, Founder and CEO of Bella Ballerina grew the concept for the storybook themed boutique dance studios out of a need in the marketplace when her own daughter was a toddler back in 2011.
Since the opening of her first studio, Bella Ballerina has grown to multiple corporate locations, franchised locations, the creation of a private label dancewear line, and online coaching and consulting that have helped hundreds of studios level up the way they do business.
The Bella Ballerina family of brands has become a trusted resource in the industry and is synonymous with pairing passion, profits and potential for family owned studios everywhere!
Find Natalie Perkins: